It Takes Two to build a strong brand for a digital asset startup

Hey there! We are Masha and Xenia Vyazemsky, identical twins passionate about digital assets, modern stores of value and the future of finance. We are founders of It Takes Two PR and communications advisory, authors of weekly Twice the Value newsletter and co-hosts of Value Tokenized podcast.

During the last three years we wrote countless articles and newsletters, pitched multiple viral stories and recorded hundreds of episodes. However, we don’t write for Medium that often; with this post, we would like to fix that.

Before we started It Takes Two, we often asked ourselves: “How can we share our passion for the new finance and facilitate the adoption of cutting-edge technologies?”. We felt like knowing something about the industry just wasn’t enough to help it grow.

So we decided to focus on what we do best: help startups tell their stories and create engaging, captivating content that will put their names on the map and push the market into the financial mainstream.

Despite having a vast network of business contacts, we intentionally are keeping it boutique, to ensure maximum involvement and value for each of our clients.

  • Create all content for your project’s owned channels: blog posts, social media, newsletters and more
  • Create media strategies and manage PR activities: working on brand image, writing stories, pitching journalists, organizing panels and interviews and more — to get your message out there
  • Advise your company on communications and business development strategy in the digital asset space

Let’s keep in touch:

Find us on Twitter and subscribe to Twice the Value — we regularly share our take on the most relevant events in the digital asset industry.

If you have any questions, feel free to reach out to us at and

Co-founders of It Takes Two PR and content studio. Co-hosts of Value Tokenized. Subscribe to our weekly newsletter: